Additional Work: UNICEF | Fox Sports | Pepsi Max
UNICEF
Concept: 27 Buses
KBS was tasked with creating a video for UNICEF. The campaign shed light on the fact that there are 27 million children who aren't in school due to war and conflict. 27 buses drove down the streets of Manhattan to generate awareness for this cause.
Service
Storyboard
Client
UNICEF
Agency
KBS
Fox Sports U
Acted as Lead Art Director by creating all social, print, and web collateral. Illustrated the storyboards for broadcast.
Campaign: Brought together the values of FOX Sports, Exactech, Inc. and the University of Florida. Focused on Forward Thinking, Forward Moving. We generated brand awareness motivating the target audience to "get up and go" to the new Exactech Arena and positioned joint replacement in a new light.
Tone: Motivational, healthy, exciting. Make joint replacements sexy
Tagline: Forward Thinking, Forward Moving
For more information check out FoxSportsU.com
Service
Art Director Intern
Client
Exachtech
Agency
FOX Sports U
Pepsi Max
Acted as lead art and creative director for the campaign. Created, approved and designed all social media graphics, print ads, and hype video. Generating an analyzing UK market data and drawing insights of the target audience. Penetrated a new target audience, allocated a media plan and budget of the entire campaign.
Campaign: For this campaign we brought together the insights of Pepsi Max and the target audience, millennials. Our campaign focused on the passion point of music to connect the audience with the brand. The goal of this campaign was to increase sales and awareness that Pepsi Max is a healthier soda than most.
Tone: The tone is upbeat, healthy, energetic, musical and fun.
Tagline: Move to the MAX, with Pepsi Max #LIVETOTHEMAX
Service
Art Director Intern
Client
Pepsi Max
Agency
OMD UK
